IU's Center for Excellence for Women in Tech
TIMELINE
Summer 2025
Lead Designer
Kirstin Sykes
Michelle Taylor
ROLE
COLLABORATORS
TOOLS
Illustrator
Indesign
Photoshop
Figma
CONTEXT
CEW&T exists across disciplines research, technology, leadership, community.
My role was to give that breadth a single visual voice. Not louder. Just clearer.
Section 1
Section 1
Visual Language
The identity is modular and playful, but grounded. Bold color creates hierarchy.
Repeating forms create familiarity. Space creates room to enter.
Tri-fold Brochure (outside)
Tri-fold Brochure (Inside)
Logo redefined for their 14 Women-led Teams
Reflection
This project reminded me that clarity can be generous.
When design leaves space, people step into it.