Project Brief
Enhance the shopping experience of grocery shoppers by maximizing positive interactions, while considering tradeoffs between patron convenience and potentially reduced sales, as well as the ways in which technology may disrupt current monetization strategies
General Problem statement
Whether it’s to restock the fridge or just to grab a couple items for dinner, people frequently take trips to the grocery store. This is especially true for families. Parents are often left with no options besides taking their younger children to the stores. While grocery stores have tried various techniques to keep little ones engaged – small carts for kids, free cookies, or grocery carts shaped like cars – there are opportunities in which children could be further engaged in the shopping experience.
Insights from Observations
“44% prefer shopping in a physical store
Many parents see shopping with their children as a chance for their family to bond — 12% prefer to bond while shopping online.”
“Shopping with Kids Costs American Parents Shop 35% More
than Shopping Alone, According to Survey”
Ideation sketches
Embodied Solution - Integrating a Map + Puzzle
Our final proposed product is a Grocery Puzzle Map. A visual shopping list that engages parents and children by turning grocery shopping into a fun puzzle.
This product is designed to engage parents and children with the intent to promote Early engagement which can lead to healthy, lifelong habits.
Room for growth
Since, we found out that the checkout process is tedious One proposed change would be to include the addition of an enhanced self-checkout feature: “kid-mode” a feature which “paints” a scene on the screen as items are scanned, along with a recipe involving those items
2. Upgrade the puzzle as per the age groups
Another proposed change can be to upgrade the game patterns and relate it to the hunt as per the age group of the Kid For example: A kid who is learning spellings and words can solve puzzles according to the shopping pattern or flow which will vary.
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